Milpark Education will help students ‘Learn to Thrive’
New corporate identity and brand platform for the successful private higher education provider
Milpark Education, the award-winning private higher education institution, is excited to introduce its new corporate identity and brand platform. The new look and feel titled `Learn To Thrive’, ushers in a fresh modern look for the 20-year old brand that has become synonymous with world-class business education and is home to South Africa’s number #2 MBA (Master of Business Administration), as ranked by PMR.africa, in 2017. This ranking reflects the success of Milpark Education graduates, as rated by South Africa’s top employers.
The new brand platform and the strapline, `Learn to Thrive,’ acknowledge the employability and impact of the high-quality graduates Milpark Education’s six schools continue to produce. The strapline’s double meaning notes an innovative change in learning modes – from traditional distance and on-campus learning to pioneering high engagement distance learning online (DLO). Furthermore, it affirms Milpark Education’s commitment to producing graduates who secure jobs and also help create jobs so that the world thrives along with them.
“We are excited about what the new brand platform represents,” says Julian van der Westhuizen, CEO. “We deliver contemporary curricula in a high engagement model online, or in class, with the assistance of experienced professionals - this is a powerful formula, one that equips graduates with the functional competence and work-readiness needed to make an impact from day one on the job, or the confidence to start their own businesses and become successful entrepreneurs.”
The new corporate identity will be brought to life during a full through-the-line marketing campaign that will unpack the concepts of learning and thriving. The advertising campaign will encompass static and moving media across social media, press, out of home, radio and television, amongst other channels.
Esther Venter, Executive Dean of Milpark Education says the private higher education institution has created innovative products that are unrivalled in South Africa’s distance learning landscape. This is because Milpark Education understands the daily challenges that students face. “Distance Learning Online transforms the traditional distance learning offering into a high engagement experience in the increasingly wired and ever-evolving education sector, and is what makes us the leader in distance learning in the country,” says Venter. Milpark Education launched its online MBA, Bachelor of Commerce (BCom) and Bachelor of Business Administration (BBA) programmes in 2016, further anchoring this DLO leadership position.
Milpark Education continues to work with numerous corporate partners to develop best-of-breed, bespoke courses. This collaboration has become an integral part of these companies’ preparation for a rapidly changing world of work. Businesses worldwide are grappling with the disruptive impact of emerging technologies. “We are best placed to work with our partners, through a process of consultation and planning, to ensure that their people are ready to harness the opportunities that these innovations will bring,” says Leigh-Ann Hayward, Chief Commercial Officer. “We believe that partnerships and dialogue are key to ensuring that businesses, and individuals, thrive in the modern world”, adds Hayward.
Further announcements on the new advertising campaign and delivery of contemporary learning will be made at the end of October 2017.
02 Oct 2017