The qualification is designed for individuals who aspire to build careers in both business and the broader public sector. It is well-suited to students who are interested in governance, policy, economics, and leadership, and who wish to understand how these areas impact organisations, communities and development.
The BBA with a major in Public Administration, allows students to engage with the core principles of governance, service delivery and policy alongside a solid grounding in business and management. It is ideal for students who want to understand how government and business intersect, gain insight into public sector operations, and build the skills needed to contribute to both corporate and public environments.
This qualification is particularly valuable for students who want to gain practical management expertise while developing an understanding of public sector institutions and their role in service delivery and accountability. It appeals to those who envision themselves as managers, analysts, or leaders in municipal, provincial or national contexts, as well as professionals who want to bring governance and policy awareness into corporate or non-profit roles.