The programme provides a strong foundation in general business disciplines such as management, accounting, economics and marketing, while developing specialised capabilities in areas such as data analytics, information systems, web development fundamentals, cybersecurity, fintech, digital risk, strategy and foresight, and project management.
The BCom (Digital Business) degree is suited to individuals who want to combine a strong foundation in commerce with the specialised knowledge required to succeed in digitally enabled business environments. The programme equips students with the ability to analyse data, manage projects, design technology-driven solutions and apply innovative thinking to real-world organisational challenges. It is ideal for those who enjoy technology,