The importance of future-focused accounting professionals

The importance of future-focused accounting professionals

A hundred years ago, in 1925, South Africa was a very different country. According to Google, Afrikaans was recognised as the second official language alongside English, SA returned to the gold standard, and SA (still part of the British Empire) received a royal visit by Prince Edward, Prince of Wales. All these events are part of a past we would all prefer did not happen.

Why Accounting Professionals Must Think Beyond the Ledger

Viktor Frankl, Holocaust survivor, said that "it is a peculiarity of man that he can only live by looking to the future. And this is his salvation in the most difficult moments of his existence, although he sometimes has to force his mind to the task."

We regularly look to the future, but often our attention focuses on our immediate plans; what will we do this weekend, or where will we go on holiday this year. We rarely take the time to look five, ten or even twenty years into the future, to anticipate what might happen in our lives, in our community or even in the world.

There are more than eight billion people in the world, all going about their lives and work, day after day. They plan to finish school, study, establish a career, get married, have children and hopefully, live a successful life.

However, at any time, something might change. Someone survives a serious accident, people lose their jobs, markets can crash, a virus causes a global pandemic. The changes are inevitable, yet we do not spend enough time understanding the impacts of changes on our personal and professional lives. Every change we experience, brings about an alternative future, something other than the future we expected.

Understanding Change a Professional

Studies have shown that most people believe that their future personal lives will carry on pretty much as before without any upheaval or calamities. However, the same people anticipate a rather dull and catastrophic future for the world, anticipating severe changes such as wars, climatic catastrophes and the AI threat to job security.

Strategic Foresight is a discipline that assists us in examining change and potential change so that we might ‘see’ the future in a clear manner. It gives us tools and methodologies to think about the future in a meaningful way.

Why do professional accountants need to know the future? Well, we know that besides death and taxes, the only other certainty in life, is that things will change. We do not know what type of change to expect but we can research and study signals of change before they happen and create scenarios of potential alternative futures.

Scenarios will reveal how trends and potential change could change life and the business environment. It is not a full and certain representation of the future, because to develop scenarios, we must make assumptions and rely on key uncertainties, identified by research. Then we can take action to influence the future, steering our lives and businesses towards a preferred future.

Why It Matters Now

SAICA commissioned Professor Andre Roux (Stellenbosch Business School) and Dr Gideon Botha (CA SA) to develop a range of alternative scenarios to explore the future role of accountants in South Africa towards 2035 (Foresight-Project.pdf). The scenarios identify potential impacts for the profession in South Africa (table 7).

What is clear is the importance of post-graduation education and skills development to remain relevant in a changing world. Other considerations include:

  • The importance of ethical behaviour, in the face of increasing fraud and corruption (and litigation on these matters).
  • The need to act as advisors and play a more prominent role in ensuring that credible information is shared with clients.
  • Collaboration with regulators and stakeholders.
  • Increased ESG reporting requirements.
  • The increased use of advanced analytics.
  • Becoming the go-to source of information for foreign investors.
  • Building trust with the public,
  • And guarding against the loss of skills to other countries (a declining pipeline of talent).

Professional accountants are no longer the ‘bookkeepers’ of the business world, their responsibilities have become more onerous and the need for them to act as advisors and business strategists is critical.

How Milpark Prepares Future-Ready Accountants

The Milpark BCom Accounting degree incorporates Strategic Foresight and Economic Principles in the degree course work. Graduates will no longer be required to simply understand traditional subjects such as financial reporting, audit and taxation, but they will need to understand the business context (local and global), the economic challenges (now and potentially in the future) and ethical responsibility of the clients they work with.

It is important that professional accountants understand the complexity and the anticipatory practices that underly strategy development and decision-making processes. It gives graduates a broader business perspective and they are better equipped to assist clients to adapt to change, to remain agile and resilient, and to maintain competitive in the market.

What Tomorrow’s Accounting Professionals Need to Do

The professional accountants and CAs of the future will need to:

  • Practise strategic thinking and analysis to assist clients with aligning financial data with long-term organisational goals.
  • Translate financial information into actionable plans to maintain the client’s competitive advantage.
  • Stay up to date with new AI technologies, data analytics and automation to improve organisational efficiencies, but also, provide (human) insights.
  • Ensure that ethical and sustainable business practices are maintained.
  • Communicate effectively with clients, to support them in achieving their organisational goals and strategies.

Final Thoughts 

Lastly, a word about AI. Can AI help professional accountants? Yes, it can, but at this stage, should we trust it with more than the mundane tasks or analytics? Humans, and especially educated humans, offer so much more than AI.

South Africa has incredible human talent and skilled individuals with unique understanding of our intricate culture and practices and of course, the future, is simply too important to leave for AI.

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Janine Nel Lecturer