Commerce

Bachelor of Business Administration Majoring in Marketing Management

This qualification is designed for individuals who require a generalist qualification as a foundation in the fields of Marketing and Business Management

The BBA in Marketing provides students with a broad foundation in business administration while focusing on the specialised knowledge and competencies required to succeed in modern marketing environments.

Students are introduced to core business disciplines such as management, leadership and project management, while also developing expertise in consumer behaviour, branding, digital marketing, market research and marketing strategy.

On successful completion of the qualification, the student will receive a Bachelor of Business Administration Degree, NQF Level 7.

Accreditations

Programme Structure

Core Modules

  • Business Communication
  • Principles of Microeconomics
  • Marketing Management Practice
  • Business Law
  • Principles of Macroeconomics
  • Principles of Accounting
  • Branding and Advertising
  • Finance for Managers
  • Business Ethics
  • Management and Leadership
  • Digital Marketing
  • Project Management
  • Services Marketing
  • Entrepreneurship
  • Visual Communication Strategic Marketing Technology and Innovation

Available learning modes

Full- or Half-load

Students can complete the programme in a minimum of three or six years, and a maximum of nine years.

To complete the programme in three years, students need to dedicate about 40 hours a week to studies, just like at a contact university. We call this the full-load programme.

If students can’t dedicate 40 hours per week for the full-load, there is the option to complete the programme over a minimum of six years on a half-load.

Applicants require a National Senior Certificate (please take note of the applicable minimum criteria listed below).

Immersive Online Learning

IO Learning is a guided, flexible digital experience designed to foster deeper learning and meaningful connection. Through scheduled sessions, interactive content, and collaborative activities, students engage in a human-centred environment that blends structure with flexibility. Advanced online tools, small-group collaboration, and personalised feedback create a rich, engaging, and connected learning journey.

Minimum Admission Requirements

  • Require a minimum of 24 points on the Milpark points system.
  • Candidates who do not meet the 24-point admission criterion, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).
  • Require a minimum of 50% in four NSC 20-credit subjects, including English.
Bachelor of Business Administration Majoring in Marketing Management
Next start date: 9 February 2027
Duration:
3 Years
NQF:
Level 7
Credits:
360
SAQA ID:
61700
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Bachelor of Business Administration Majoring in Marketing Management

Programme Downloads

Frequently Asked Questions

Does NSFAS fund Milpark Education?

NSFAS only covers public institutions and TVET Colleges. As a private higher education institution, Milpark Education does not offer NSFAS funding. However, we provide select bursaries and work closely with Capitec to offer financial aid to prospective students. Learn more about our Capitec partnership here.

Does Milpark offer bursaries?

Yes, Milpark Education offers bursaries based on academic performance and financial need. Applications typically open in September and close in November for the following year. Please note, bursaries are not available for the Postgraduate Diploma in Accounting (PGDA/CTA) and Advanced Accounting (Bridging Short Course to PGDA/CTA).

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Can I study a commerce degree at Milpark Education while working full-time?

Yes, at Milpark Education, our distance online learning programmes allow you to plan and structure your studies around your life and commitments. Our courses and resources are designed to support and empower you to achieve your learning and career goals while balancing your full-time job.

Is Milpark Education an internationally recognised institution?

Since our establishment in 1997, Milpark Education has grown into an internationally recognised institution. Our programmes are benchmarked against global standards, ensuring top-tier education.

In South Africa, all higher education programmes must be quality assured by the Council on Higher Education’s Higher Education Quality Committee (HEQC). After HEQC approval, programmes are registered by the Department of Higher Education and Training and listed on the National Qualifications Framework (NQF), administered by the South African Qualifications Authority (SAQA).

Milpark proudly offers the first, online AMBA-accredited (Association of MBAs) MBA (Master of Business Administration) in Africa. We also hold SAICA accreditation (South African Institute of Chartered Accountants) for our Postgraduate Diploma in Accounting, offered through the School of Professional Accounting (incorporating CA Connect).

How many Bachelors of Commerce courses does Milpark Education offer?

When studying for your Bachelor of Commerce (BCom) degree at Milpark Education, you can choose the general BCom stream or specialise with a major from one of our three schools.

The School of Commerce offers majors in Digital Business, Economics, Marketing Management, HR Mangement, Financial Management, Logistics and Supply Chain Management, Compliance and Risk Management or Taxation. The School of Professional Accounting provides a BCom in Accounting. The School of Financial Services offers majors in Banking, Financial Planning, Investment Management, Short-term Insurance, Credit or Banking and Investment Management.

Our undergraduate prospectus and BCom brochures provide clear details about available courses and admission requirements. Each course is designed to help you get the most from your learning experience at Milpark.

Is BCom a good degree?

If you’re looking to enter the business and commerce industry, a BCom degree is one of the most popular choices due to its versatility.

By studying a BCom degree at Milpark, you’ll develop your business acumen and management skills through comprehensive knowledge in key business areas. Choose from 11 different BCom major options or opt for the general BCom degree programme.

What course leads to well-paying jobs in commerce?

The field of commerce offers many well-paying job opportunities. Students at Milpark choose diverse career paths based on their interests and goals after completing their commerce qualification. Your success depends on your journey and dedication.

What subjects do I need to take in high school to pursue a commerce qualification at Milpark?

To pursue a commerce degree at Milpark, you need a minimum of an E symbol in Higher Grade Mathematics or a D in Standard Grade.

If you don’t meet the mathematics requirement, you may still be admitted by completing the BCom bridging programme. This is available if you have an E in Higher Grade or a C in Standard Grade in two of the following subjects:

  • Economics
  • Business Economics
  • Accounting
  • Physical Science or Physics/Chemistry
  • Natural Science or Biology
What resources are available to help Milpark students manage stress and well-being?

At Milpark, we believe academic success starts with balance and well-being. That’s why we’ve partnered with October Health, a digital platform offering free, confidential mental health support to all Milpark students.

Can I switch between BCom and BBA?

While both programmes share foundational elements, switching may require catching up on programme-specific modules. Speak to an academic advisor for guidance.

Is BCom only for students good at maths?

No. While BCom includes more quantitative modules, it is designed to help students understand and apply data, not become data analysts.

Does BBA include any data or statistics?

Yes, but BBA students are provided with data to interpret rather than generate it. The focus is on using insights to manage and lead effectively.

What kind of careers do BCom graduates pursue?

BCom graduates often enter roles in strategy, finance, business analysis and data-informed decision-making.

What kind of careers do BBA graduates pursue?

BBA graduates typically move into management, HR, client services and leadership roles focused on people and operations.

Do both (BBA and BCom) programmes include leadership training?

Yes. BCom focuses on leadership of self, others and systems. BBA emphasizes practical leadership and people management.

What is the Capstone module?

Both programmes include a work-integrated learning module. BCom students must source and apply data; BBA students interpret provided data and present insights.

Which programme is better for me?

If you enjoy working with data and strategic thinking, consider BCom. If you’re passionate about people and leadership, BBA may be a better fit.

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