Marketing plays a vital role in establishing and maintaining healthy engagement between a business and its customers. It is through the various channels of marketing that customers become aware of a company and its product or service offerings.

The Bachelor of Business Administration with a major in Marketing will give you exposure to the marketing environment, with a focus on consumer behaviour, digital marketing, branding and advertising.

It will also enable you to:

• communicate effectively in the business environment
• conceptualise, conduct and report on business research
• apply management principles in a business environment
• understand the economic and legal environment
• understand the roles, processes and interfaces between departments within a business
• drive transformational change
• understand the entrepreneurial process and the role of entrepreneurship in business and economic development.

DESCRIPTION AND PROGRAMME PURPOSE

The Bachelor of Business Administration (BBA) with a major in Marketing is designed to offer a well-balanced exposure to the knowledge, skills and attitudes required to operate effectively in a general management environment, or as a foundation for postgraduate studies in Business Administration or related areas.

The BBA qualification sets a broad foundation for a conceptual and functional understanding of business management issues, and this qualification is built around learning areas in Business Management with a major in Marketing Management. Students are exposed to specific areas in Marketing in a carefully integrated manner that reinforces lateral learning to achieve the set outcomes of the qualification.

One of the exit outcomes of the qualification focuses specifically on developing an understanding of the entrepreneurial process and the role of entrepreneurship in business and economic development. In addition to the major focus areas, students are exposed to fields such as Project Management, Business Management and Leadership Development, which are selected to align the qualification to the demands of the contemporary business organisation.

WHO SHOULD ENROL

The BBA degree with a major in Marketing would be suitable for candidates:

• who require a generalist qualification as foundation in the fields of Marketing and Business Management.
• who would like to acquire knowledge of the key principles, rules and theories applicable to management, with a focus on the Marketing discipline.
• who would like to pursue a formal qualification for a desired career or even career advancement in the field of Marketing and Business Management.
• who regard themselves as entrepreneurs and would like to start their own business or who need a more formal qualification to run their current business more successfully. At the end of the qualification, students will be able to contribute to their own business venture or the workforce in a positive, ethical and sustainable manner.

PROGRAMME OUTCOMES

Successful completion of this qualification should enable the student to:

1. Communicate effectively in a business environment.
2. Demonstrate competence in conceptualising, conducting and reporting on business research at a basic level.
3. Demonstrate an understanding and application of management principles in a business environment.
4. Determine the potential impact of legal and economic factors on a business organisation.
5. Demonstrate a functional understanding of the roles, core processes and interfaces between the various departments of a business.
6. Demonstrate the ability to contribute to a process of driving transformation and change within a business organisation.
7. Demonstrate an understanding of the entrepreneurial process and the role of entrepreneurship in business and economic development.

PROGRAMME STRUCTURE

BBA WITH A MAJOR IN MARKETING MODULE COMPOSITION/STRUCTURE (390 CREDITS)

The admission criteria for the Bachelor of Business Administration are as follows:

If the candidate matriculated in 2007 or earlier Candidates who matriculated in 2007 or earlier require a
Senior Certificate with matriculation endorsement/exemption for degree studies.

Candidates who have a Senior Certificate but who do not meet the matriculation endorsement/exemption requirements stated above, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).

If the candidate matriculated in 2008 or later

Candidates require a National Senior Certificate (NSC) with a minimum of 50% in four NSC 20-credit subjects, including English as the language of instruction at Milpark Education, as
certified by Umalusi.

Candidates who have a National Senior Certificate (NSC) but who do not meet the matriculation endorsement/exemption requirements stated above, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/). 

Candidates who have completed a relevant Higher Certificate (NQF 5) or Diploma (NQF 6) in the field of business or commerce, may also be admitted to the BBA degree.

Other certificates

Any applicant who has a certificate other than a South African National Senior Certificate has to provide: 

• a SAQA Certificate of Equivalence, if they want to enrol for a Higher Certificate, Advanced Certificate, Diploma or Postgraduate qualification (www.saqa.org.za);
• or a USAF Exemption Certificate, if they want to enrol for a Bachelor’s degree (https://mb.usaf.ac.za/).

Recognition of Prior Learning (RPL) applications

Milpark admits a small number of students onto its programme via Recognition of Prior Learning (RPL). Applicants interested in applying via RPL will be considered individually by the relevant Dean.

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