Do you have strong managerial skills with an interest in the dynamic world of marketing? Then Milpark Education’s BBA with a major in Marketing is the programme for you. This all-encompassing programme will equip you with the necessary knowledge, skills and attitudes to operate effectively in a management role within the marketing sector.
Offered via Distance Learning (DL) and Distance Learning Online (DLO) - Click here to find out more about our Ways to study
Marketing plays a vital role in establishing and maintaining healthy engagement between a business and its customers. It is through the various channels of marketing that customers become aware of a company and its product or service offerings.
The Bachelor of Business Administration with a major in Marketing will give you exposure to the marketing environment, with a focus on consumer behaviour, digital marketing, branding and advertising.
It will also enable you to:
Milpark Education: An Education and Training Patron Member of MASA as the SAQA Approved Professional Body for the Marketing Industry.
The Bachelor of Business Administration (BBA) with a major in Marketing is designed to offer a well-balanced exposure to the knowledge, skills and attitudes required to operate effectively in a general management environment, or as a foundation for postgraduate studies in Business Administration or related areas.
The BBA qualification sets a broad foundation for a conceptual and functional understanding of business management issues, and this qualification is built around learning areas in Business Management with a major in Marketing Management. Students are exposed to specific areas in Marketing in a carefully integrated manner that reinforces lateral learning to achieve the set outcomes of the qualification.
One of the exit outcomes of the qualification focuses specifically on developing an understanding of the entrepreneurial process and the role of entrepreneurship in business and economic development. In addition to the major focus areas, students are exposed to fields such as Project Management, Business Management and Leadership Development, which are selected to align the qualification to the demands of the contemporary business organisation.
The BBA degree with a major in Marketing would be suitable for candidates:
Successful completion of this qualification should enable the student to:
BBA WITH A MAJOR IN MARKETING MODULE COMPOSITION/STRUCTURE (390 CREDITS)
|Year 1||Year 2||Year 3|
|Induction to Business Studies*
Introduction to Business Management
Principles of Microeconomics
|Branding and advertising
Finance for Managers
Business Research Methods
|Year 1||Year 2||Year 3|
|Marketing Management Practice
Principles of Macroeconomics P
Principles of Accounting
Management and Leadership
Strategic Marketing *** Visual Communication ***
Technology and Innovation
* Please note that Induction to Business Studies and Business Numeracy are only offered via Distance Learning Online (DLO) and should be completed in the first semester of study.
If the candidate matriculated in 2007 or earlier Candidates who matriculated in 2007 or earlier require a
Senior Certificate with matriculation endorsement/exemption for degree studies.
Candidates who have a Senior Certificate but who do not meet the matriculation endorsement/exemption requirements stated above, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).
Candidates require a National Senior Certificate (NSC) with a minimum of 50% in four NSC 20-credit subjects, including English as the language of instruction at Milpark Education, as
certified by Umalusi.
Candidates who have a National Senior Certificate (NSC) but who do not meet the matriculation endorsement/exemption requirements stated above, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).
Candidates who have completed a relevant Higher Certificate (NQF 5) or Diploma (NQF 6) in the field of business or commerce, may also be admitted to the BBA degree.
Any applicant who has a certificate other than a South African National Senior Certificate has to provide:
Milpark admits a small number of students onto its programme via Recognition of Prior Learning (RPL). Applicants interested in applying via RPL will be considered individually by the relevant Dean.
Distance Learning Online (DLO)
Distance Learning (DL)
|Cycle 1||Semester 1|
|Close of Registration: 12 January 2024||Close of Admission/application: 2 February 2024|
|Close of Registration: 19 February 2024|
|Cycle 2||Semester 2|
|Close of Registration: 12 March 2024||Close of Admission/application: 28 June 2024|
|Close of Registration: 29 July 2024|
|Close of Registration: 21 June 2024|
|Close of Registration: 16 August 2024|
With a BBA degree in hand, why not continue your learning journey with one of our Postgraduate Diplomas, offered at NQF8 level?