Bachelor of Business Administration Majoring in Marketing

Are you a creative leader with a passion for the dynamic world of marketing? Milpark Education’s BBA with a major in Marketing is comprised with you in mind. This comprehensive programme equips you with the essential knowledge, skills, and attitudes to excel in management roles within the marketing sector. 

The program is suitable for candidates who wish to acquire knowledge of the key principles, rules and theories applicable to management, with a focus on the Marketing discipline. 

Milpark Education is an Education and Training Patron Member of MASA (The Marketing Association of South Africa). 

Next Start Date

10 February 2026

Duration

4 Years

NQF Level

7

SAQA ID

61700

Credits

390

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About the Programme

This qualification is designed for individuals who require a generalist qualification as a foundation in the fields of Marketing and Business Management

The BBA qualification sets a broad foundation for a conceptual and functional understanding of business management issues, and this qualification is built around learning areas in Business Management with a major in Marketing Management. 

In addition to the major focus areas, students are exposed to fields such as Project Management, Business Management and Leadership Development, which are selected to align the qualification to the demands of the contemporary business organisation areas in HR. This is presented in a carefully integrated manner that reinforces lateral learning to achieve the set outcomes of the qualification. 

One of the exit outcomes of the qualification focuses specifically on developing an understanding of the entrepreneurial process and the role of entrepreneurship in business and economic development.

Programme Structure

  • Business Communication
  • Principles of Microeconomics
  • Marketing Management Practice
  • Business Law
  • Principles of Macroeconomics
  • Principles of Accounting
  • Branding and Advertising
  • Finance for Managers
  • Business Ethics
  • Management and Leadership
  • Digital Marketing
  • Project Management
  • Services Marketing
  • Entrepreneurship
  • Visual Communication Strategic Marketing Technology and Innovation
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Applicants require a National Senior Certificate (please take note of the applicable minimum criteria listed below).

Minimum Admission Requirements

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Candidates who matriculated in 2007 or earlier with a Senior Certificate 

  • Require a minimum of 24 points on the Milpark points system.
  • Require a symbol of E or higher for Mathematics on HG, or a symbol of D or higher for Mathematics on SG.
  • Candidates who do not meet the Mathematics requirement but who have achieved a rating of 4 or higher in any two of the following subjects may be offered admission on condition that they successfully complete the bridging programme: Economics, Business Economics, Accounting, Physical Science or Physics/Chemistry, Natural Science or Biology.
  • Candidates who do not meet the 24-point admission criterion, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).

Candidates who matriculated in 2008 or later with a National Senior Certificate

  • Require a minimum of 50% in four NSC 20-credit subjects, including English.
  • A minimum mark of 50% for Mathematics or 70% for Mathematics Literacy.
  • Candidates who do not meet the Mathematics requirement but who have achieved a minimum mark of 50% or higher in any two of the following subjects may be offered admission on condition that they successfully complete the bridging programme: Economics, Business Economics, Accounting, Physical Science or Physics/ Chemistry, Natural Science or Biology.
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Resources and Support Information

Factsheet

Download our factsheet for everything you need to know about our BBA (Marketing).

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Undergraduate Prospectus

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Textbooks

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Fees and Payment Terms

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Timetable

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Technology Requirements

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Immersive Online Learning

IO Learning is a guided, flexible digital experience designed to foster deeper learning and meaningful connection. Through scheduled sessions, interactive content, and collaborative activities, students engage in a human-centred environment that blends structure with flexibility. Advanced online tools, small-group collaboration, and personalised feedback create a rich, engaging, and connected learning journey.

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Distance Learning

DL is a flexible, self-paced study mode for independent learners who prefer minimal online interaction. Students rely on textbooks and study guides, with optional access to online resources. Ideal for those with limited internet or who prefer offline study, DL offers lecturer support with less frequent engagement, allowing learners to manage their own progress.

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