Bachelor of Commerce Majoring in Marketing Management

Introduction

The Bachelor of Commerce with a major in Marketing Management prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management. The qualification is aimed at equipping students with the necessary skills to become competent business managers and specialists in the field of marketing.

Next Start Date

17 February 2025

Duration

3 Years

NQF Level

7

SAQA ID

90509

Credits

371

About the Programme

This qualification prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management. The qualification is aimed at equipping students with the necessary skills to become competent business managers and specialists in the field of marketing.

The BCom degree with a Marketing Management major aims to equip students with the essential knowledge and skills required to understand and manage contemporary marketing management problems for a career in marketing. The module content has been designed with input from experts in the marketing industry in South Africa. A structured approach aims to enable students to develop effective brand and marketing strategies, and to identify creative solutions to satisfy consumer needs. Attention to responsible marketing will enable students to contribute to the development of the organisation and society.

Programme Structure

  • Business Numeracy
  • Induction to Business Studies
  • Introduction to Business Management
  • Principles of Accounting
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Project Management
  • Intermediate Macroeconomics
  • Branding and Advertising
  • Business Law
  • Management and Leadership
  • Operations Management
  • Digital Marketing
  • Marketing Management Practice
  • General Management
  • International Business
  • Visual Communication
  • International Economics
  • Entrepreneurship
  • Strategic Marketing
  • Services Marketing

Please refer to the factsheet for a detailed breakdown of modules by year.

Minimum Admission Requirements

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Candidates who matriculated in 2007 or earlier with a Senior Certificate

  • Require A Senior Certificate with matriculation endorsement/exemption for degree studies. Candidates who have a Senior Certificate but who do not meet the matriculation endorsement/exemption requirements stated above, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).
  • Require a symbol of E or higher for Mathematics on HG, or a symbol of D or higher for Mathematics on SG. Candidates who do not meet the Mathematics requirement may be offered admission on condition that they successfully complete the BCom bridging programme, if they have achieved at least a symbol of E on HG or a C on SG in any two of the following subjects Economics, Business Economics, Accounting, Physical Science or Physics/Chemistry, Natural Science or Biology.

Candidates who matriculated in 2008 or later with a National Senior Certificate

  • Require a minimum of 50% in four NSC 20-credit subjects, including English.
  • Require a minimum mark of 50% for Mathematics or 70% for Mathematics Literacy.
  • Candidates who do not meet the Mathematics requirement but who have achieved a minimum mark of 50% or higher in any two of the following subjects may be offered admission on condition that they successfully complete the bridging programme: Economics, Business Economics, Accounting, Physical Science or Physics/ Chemistry, Natural Science or Biology.

Candidates who have completed a relevant Higher Certificate (NQF 5) or Diploma (NQF 6) in the field of business or commerce, may also be admitted to the BCom degree.

Resources and Support Information

Factsheet

Download our factsheet for everything you need to know about our BCom (Marketing Management).  

Textbooks

Access the full textbook list to ensure you have all required materials for your studies. 

Fees and Payment Terms

Explore a detailed fees breakdown for the BCom (Marketing Management) to plan your career investment. 

Timetable

Explore our programme schedule to effectively plan your Milpark Education journey. 

Technology Requirements

Ensure you're prepared with the necessary tech requirements to optimise your online learning experience.

BCom Streams

Your BCom learning journey – navigate the path to success.

Undergraduate Prospectus

Our undergraduate prospectus offers a comprehensive guide to various programmes, helping you choose the right path.

Learning Online

Learn from anywhere with Milpark's online programmes. Access all content and assessments in our virtual learning environment, and study at your own pace with no set meeting times. You have optional live sessions and recorded classes, and lecturers on standby to assist you with all your queries in an online chat room. 

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Distance Learning Online

Milpark’s instructor-led online programmes offer flexible learning, as well as access to all content, activities, and assessments in our virtual learning environment. You’ll receive milestones to ensure you are focused, and regular online engagement with lecturers to support your learning. For all modules, you can also attend live classes or watch recordings at your convenience and be part of the online community of students. 

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