Bachelor of Commerce Majoring in Marketing Management

Introduction

The Bachelor of Commerce with a major in Marketing Management prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management. The qualification is aimed at equipping students with the necessary skills to become competent business managers and specialists in the field of marketing.

Next Start Date

10 February 2026

Duration

3 Years

NQF Level

7

SAQA ID

90509

Credits

371

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About the Programme

This qualification prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management. The qualification is aimed at equipping students with the necessary skills to become competent business managers and specialists in the field of marketing.

The BCom degree with a Marketing Management major aims to equip students with the essential knowledge and skills required to understand and manage contemporary marketing management problems for a career in marketing. The module content has been designed with input from experts in the marketing industry in South Africa. A structured approach aims to enable students to develop effective brand and marketing strategies, and to identify creative solutions to satisfy consumer needs. Attention to responsible marketing will enable students to contribute to the development of the organisation and society.

Programme Structure

  • Business Numeracy
  • Induction to Business Studies
  • Introduction to Business Management
  • Principles of Accounting
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Project Management
  • Intermediate Macroeconomics
  • Branding and Advertising
  • Business Law
  • Management and Leadership
  • Operations Management
  • Digital Marketing
  • Marketing Management Practice
  • General Management
  • International Business
  • Visual Communication
  • International Economics
  • Entrepreneurship
  • Strategic Marketing
  • Services Marketing

Please refer to the factsheet for a detailed breakdown of modules by year.

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Minimum Admission Requirements

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Candidates who matriculated in 2007 or earlier with a Senior Certificate

  • Require A Senior Certificate with matriculation endorsement/exemption for degree studies. Candidates who have a Senior Certificate but who do not meet the matriculation endorsement/exemption requirements stated above, may apply to Universities South Africa (USAF), for mature age exemption (https://mb.usaf.ac.za/).
  • Require a symbol of E or higher for Mathematics on HG, or a symbol of D or higher for Mathematics on SG. Candidates who do not meet the Mathematics requirement may be offered admission on condition that they successfully complete the BCom bridging programme, if they have achieved at least a symbol of E on HG or a C on SG in any two of the following subjects Economics, Business Economics, Accounting, Physical Science or Physics/Chemistry, Natural Science or Biology.

Candidates who matriculated in 2008 or later with a National Senior Certificate

  • Require a minimum of 50% in four NSC 20-credit subjects, including English.
  • Require a minimum mark of 50% for Mathematics or 70% for Mathematics Literacy.
  • Candidates who do not meet the Mathematics requirement but who have achieved a minimum mark of 50% or higher in any two of the following subjects may be offered admission on condition that they successfully complete the bridging programme: Economics, Business Economics, Accounting, Physical Science or Physics/ Chemistry, Natural Science or Biology.

Candidates who have completed a relevant Higher Certificate (NQF 5) or Diploma (NQF 6) in the field of business or commerce, may also be admitted to the BCom degree.

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Resources and Support Information

Factsheet

Download our factsheet for everything you need to know about our BCom (Marketing Management).  

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Textbooks

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Fees and Payment Terms

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Timetable

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Technology Requirements

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BCom Streams

Your BCom learning journey – navigate the path to success.

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Undergraduate Prospectus

Our undergraduate prospectus offers a comprehensive guide to various programmes, helping you choose the right path.

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Immersive Online Learning

IO Learning is a guided, flexible digital experience designed to foster deeper learning and meaningful connection. Through scheduled sessions, interactive content, and collaborative activities, students engage in a human-centred environment that blends structure with flexibility. Advanced online tools, small-group collaboration, and personalised feedback create a rich, engaging, and connected learning journey.

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Distance Learning

DL is a flexible, self-paced study mode for independent learners who prefer minimal online interaction. Students rely on textbooks and study guides, with optional access to online resources. Ideal for those with limited internet or who prefer offline study, DL offers lecturer support with less frequent engagement, allowing learners to manage their own progress.

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